Picatic

2012 – 2018

Picatic (acquired by Eventbrite in 2018) was an event ticketing platform that provided powerful tools to help event hosts create, manage, promote and sell their events online.

We knew that competing with the traditional event ticketing industry giants meant our product, design and customer focus had to be better than our competitors. Anything we launched needed to pass the 10x test, “is this 10x better than what others are offering?” We regularly used design sprints to rapidly ideate and test new ideas with our customers and answer critical questions about the direction of our business.

The result was high customer net promoter scores and doubling our revenue and user growth annually.